![About a month ago, Pacific Standard Time released a promo video in which Ice Cube visited the Eames House, the idea being that even South Central gangsters can appreciate modernist case study houses. My review of the ad ran on theLA Weekly arts blog the next day, and in print the following week. An eternity in meme time.
You half expect [Cube] to pull up a chair and smoke a blunt on the courtyard a la Friday — the closest thing at the Eames House to a front stoop — and have a whole lot of shit to talk about institutions and social barriers. But those days are long gone. … He cruises down Inglewood Boulevard, namechecking restaurants (Five Torches, Cockatoo Inn) that haven’t been around for years. Reminiscing and pontificating in a ten-thousand dollar leather-trimmed Eames lounge chair, with his Vans on a matching ottoman, he seems oblivious to the fact that chilling in this house, much less scuffing agonizingly preserved furniture, is a rare, exclusive treat.
I got to it first on @skbusiness, where I explain why, at least for the first ten times, it really hurt to watch this video.](http://24.media.tumblr.com/tumblr_lxqya0pecA1rn83l4o1_r2_1280.jpg)
About a month ago, Pacific Standard Time released a promo video in which Ice Cube visited the Eames House, the idea being that even South Central gangsters can appreciate modernist case study houses. My review of the ad ran on theLA Weekly arts blog the next day, and in print the following week. An eternity in meme time.
You half expect [Cube] to pull up a chair and smoke a blunt on the courtyard a la Friday — the closest thing at the Eames House to a front stoop — and have a whole lot of shit to talk about institutions and social barriers. But those days are long gone. … He cruises down Inglewood Boulevard, namechecking restaurants (Five Torches, Cockatoo Inn) that haven’t been around for years. Reminiscing and pontificating in a ten-thousand dollar leather-trimmed Eames lounge chair, with his Vans on a matching ottoman, he seems oblivious to the fact that chilling in this house, much less scuffing agonizingly preserved furniture, is a rare, exclusive treat.
I got to it first on @skbusiness, where I explain why, at least for the first ten times, it really hurt to watch this video.
